TribalCafe TribalCafe is a digital marketing agency and consultancy providing digital marketing expertise to grow businesses 2016-06-08T11:21:06Z https://www.tribalcafe.co.uk/feed/atom/ Gary Fox https://www.tribalcafe.co.uk <![CDATA[5 Clever Tricks on How to Get More Retweets Infographic]]> https://www.tribalcafe.co.uk/?p=19031 2016-01-05T07:21:25Z 2016-01-05T07:21:25Z By TribalCafe

Want to know how to get more retweets? After putting in lots of work into your blogs of course you do! Retweets spread your content, as well as your Twitter handle, far and wide. They’re a great way to get visibility, and potentially new followers, on Twitter. Plus, retweets help increase your Klout score! So […]

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By TribalCafe

Want to know how to get more retweets?

get more retweets

After putting in lots of work into your blogs of course you do!

Retweets spread your content, as well as your Twitter handle, far and wide. They’re a great way to get visibility, and potentially new followers, on Twitter.

Plus, retweets help increase your Klout score!

So what’s the research say on getting more of ’em? Here’s an artful infographic to help you out.

How to Get More Retweets – 5 Top Tips

Tweet links: retweets contain more links.
Ask for the retweet: Including “Please Retweet” quadruples your success.
Stop talking about you: who’d want to retweet that?
Say new things: 80% of respondents said they like to retweet News.
Tweet about Twitter: to get double the retweets of tweets about Facebook.
Much more on the infographic, The Art of Getting Retweets, from QuickSprout. Check it out below!

What’s your favorite Twitter tip? Leave it in a comment – along with the link to your Twitter page!

Know someone who could benefit? Share the infographic on how to get more retweets.

how to-get more retweets infographic

This #infogaphic can help you get more retweets, brand exposure and traffic

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Gary Fox https://www.tribalcafe.co.uk <![CDATA[10 Best WordPress Cheat Sheets For Designers And Developers]]> https://www.tribalcafe.co.uk/?p=19016 2016-01-01T10:46:06Z 2016-01-01T10:46:06Z By TribalCafe

WordPress cheat sheets can help save you time when you are styling and developing a WordPress website. Even though you can use WordPress themes and plugins to style your blog or website you will need to take on some part of the coding to really get the best solution for your WordPress site. If you are aware of […]

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By TribalCafe

WordPress cheat sheets can help save you time when you are styling and developing a WordPress website. Even though you can use WordPress themes and plugins to style your blog or website you will need to take on some part of the coding to really get the best solution for your WordPress site. If you are aware of WordPress CSS, functions and code, you can easily do anything with WordPress. This article provides a list of best 15 WordPress cheat sheets that will help you to develop WordPress as well as enhance the SEO of your blog or website.

If you are a WordPress coder or developer, you might like to download these WordPress cheat sheets and use them for your future reference. Most of sheets listed here are designed for WordPress but you may need to check the WordPress developer reference library for more detailed use of code.

#1. WordPress Visual Cheat Sheet

WordPress-Visual-Cheat-Sheet

 

#2. Complete WordPress Cheat Sheet

Wordpress-Cheat-Sheet

 

#3. WordPress Template Designer CheatSheet

WordPress-Template-Designer-Cheat-Sheets

 

#4. The WordPress Help Sheet

WordPress-Help-Sheet

 

#5. Advanced WordPress Help Sheet

advanced-wordpress-help-sheet

&nbsp

#6. WordPress CSS Cheat Sheet

For a full list of WordPress CSS Cheat Sheet go to the link.

css-cheatsheet

CSS Author has an impressive collection of more CSS Cheat sheets

 

#7. WordPress Template TAG Reference Guide

wordpress cheat sheets

Visit DBS Interactive for a complete list and guide to WordPress tags.
 

#8. WordPress Template Tags

WP_Theme_Tags

 

Two really helpful tutorials were:

Otto’s tutorial is from 2009, and Konstantin’s is from 2012, but they are still valid—they got me up and running. However, they are not copy/paste—you need to actually understand what all those bits of code are doing.

 

#9. WordPress Plugin API Cheat Sheet

WordPress_cheats_sheet_API

 

#10. Cheat Sheet SEO For WordPress

cheat-sheet-seo-for-wordpress-v2

 

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Gary Fox https://www.tribalcafe.co.uk <![CDATA[WordPress Stats of The Word Infographic]]> https://www.tribalcafe.co.uk/?p=19010 2015-12-23T15:53:43Z 2015-12-23T15:53:43Z By TribalCafe

You would never guess these statistics about WordPress

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By TribalCafe

It is that time of year again when, Matt Mullenweg, the co-founder of WordPress and CEO of Automattic (the company behind WordPress.com), delivers a presentation on how WordPress is progressing and the direction it’s currently heading. I’m talking, of course, about Mullenweg’s annual ‘State of the Word’ speech — which took place this year at WordCamp US 2015.

The speech itself is now available to watch online, and if you work with WordPress in any kind of professional capacity, it’s something you’ll almost certainly do well to watch in its entirety.

If you really don’t have the time though (it is after all over an hour-and-a-half long) and/or all you’re primarily interested in are the current stats and numbers as of December 2015, here’s a handy infographic — called ‘Stats of the Word’ (what a great title!) — from WP Engine summarizing the key figures:

 

wordpress stats of the word infographic

 

 

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Gary Fox https://www.tribalcafe.co.uk <![CDATA[Content Marketing Metrics You Need To Use Infographic]]> https://www.tribalcafe.co.uk/?p=18989 2015-12-09T07:49:29Z 2015-12-09T07:49:29Z By TribalCafe

Content marketing metrics are an essential part of the content planning process. Whilst content marketing has become a more stable ingredient of marketing, businesses are facing challenges as they try to scale their content marketing. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the […]

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By TribalCafe

Content marketing metrics are an essential part of the content planning process. Whilst content marketing has become a more stable ingredient of marketing, businesses are facing challenges as they try to scale their content marketing. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the good vibes, it’s easy to see the industry continuing to use the more traditional methods of advertising—nearly $15 billion that’ll be spent on programmatic display advertising this year.

A survey by the Chief Marketing Officer (CMO) Council and NetLine Corporation revealed that only 12% of marketers feel their organization’s content keeps their target audience top of mind top of mind—the crucial reason in the first place for building your audience and generating qualified leads. The majority of the 200 senior marketing leaders (90%) said they have a content strategy, but only 2% view their approach as highly effective for generating leads.

The latest survey from the Content Marketing Institute, shows that both for BtoB and BtoC marketers despite remaing a priority there are clear challenges in measuring the ROI of content marketing. Perhaps this is not surprising as often businesses are failing as many marketers do not use paid advertising to promote their content and often lose momentum, produce poor quality content and do not plan effectively.

content marketing metrics challenges

Identifying Content Marketing Metrics

Research by the Altimeter Group looks at the challenges marketers are facing in measuring the value of their content marketing efforts. Critically they offer a useful framework for strategically planning content marketing and addressing these issue of what content marketing metrics to use – Content Marketing Performance: A Framework to Measure Real Business Impact.

So what is putting the right content marketing metrics in place and measuring them so hard?

According to Altimeter Group, the problem is two-fold:

1) Which metrics to prioritize, and

2) How to measure the metrics they do care about.

Authors Rebecca Lieb and Susan Etlinger note that far too often, marketers default to measuring activity rather than outcomes:

“Content strategists and digital marketers struggle to select the right metrics and frequently opt for measuring volume rather than impact when impact metrics are too complex to measure, or the required data or tools are not available.”

One of the biggest problems highlighted in this report is a mismatch between marketers’ needs and their technology investments:

“While marketers say measurement is a primary need, they are making content software investments elsewhere.”

As Rebecca Lieb noted in a previous report, The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions, most marketers struggle to “feed the beast” with a steady output of content. Put differently, marketers become so focused on getting content out the door, that they forget to take a look at how that content is actually performing.

Essential Content Marketing Metrics

content-marketing-metrics-roi

The content marketing metrics infographic by Curata provies a more detailed look at the measures available to marketers.

As ever choosing the right ones and how they fit to your strategy is critical.

Too many measures can lead to problems whilst too few may leave you unable to identify how you can improve your results.

The art of implementing content marketing metrics is understanding how they clearly fit to your strategy, how they fit to your objectives and how they can be implemented.

There is still a reliable truth that comes into play, that the work in the planning delivers the results from the efforts. Whilst you don’t want to go into planning overload the more targeted you are, the more you understand your audience the better you can target your content and prioritize your time and resources.

Important Questions To Research

Brand Focus

  1. Do visitors recognize your brand based on your content marketing?
  2. Does your content marketing improve brand recall?
  3. Does your content marketing enhance brand favorability?
  4. Does your content marketing increase prospects’ intent to purchase?

Brand Awareness

  1. How many visitors do you have?
  2. How many unique visitors do you have per month or other time period?
  3. What is your bounce rate?
  4. Where are your readers physically located?
  5. What type of devices do readers use to consume your content?
  6. Do visitors register for emailings?
  7. Do visitors sign up for feeds?
  8. Do visitors request other business or purchase information via email, chat or contact form included with your content?
  9. Do readers call your business?

Customer engagement

  1. How much time do visitors spend with your content?
  2. How many pages do visitors read on average?
  3. Do your readers share your posts via email?
  4. Do readers share your content via social sharing?
  5. Do readers comment on your content?

Content Quality

  1. Is your content gaining traction?
  2. Which content clicks with your audience?
  3. Do other thought leaders link to your content?
  4. Do other thought leaders engage with you in the comment section of your content or on social media?
  5. Do you get media requests for your insights?
  6. Do you get requests to contribute to your content offering?
  7. Are you asked to contribute to other content in the industry?
  8. Do you get asked to present at industry events?
  9. Do you get work requests you can attribute to your content marketing?

Sales

  1. Can you track sales to your content marketing?
  2. Do you support sales with how-to and specific product information?
  3. Does your content marketing reduce time-to-purchase?
  4. Does your content generate advertising sales including banners, Google Adsense and sponsorships?
  5. Does your content marketing generate affiliate sales?

Loyalty

  1. Does your content reduce returns with post-purchase support?
  2. Do your customers buy additional or related products after consuming your content?
  3. Do your customers share your content with their family and friends?
  4. Do your customers contribute content in the form of ratings and reviews on your website?
  5. Do your customers share photos or images using your product?

Ultimately, content marketing will never become more than a side project for most brands if CMOs can’t demonstrate impressive ROI figures to the rest of the c-suite.

Content Marketing Metrics Infographic

content marketing metrics infographic roi

 

 

 

 

 

 

 

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Gary Fox https://www.tribalcafe.co.uk <![CDATA[The Social Event Management Infographic]]> https://www.tribalcafe.co.uk/?p=16067 2015-12-16T22:05:09Z 2015-12-08T21:04:52Z By TribalCafe

One of the biggest challenges is social event management: that is making use of social networks to increase brand awareness of your event and turn that into bookings. Social Event Management Managing and marketing events has transformed as cloud platforms have seamlessly automated the often complex task of event management. There are now numerous solutions […]

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By TribalCafe

One of the biggest challenges is social event management: that is making use of social networks to increase brand awareness of your event and turn that into bookings.

Social Event Management

Managing and marketing events has transformed as cloud platforms have seamlessly automated the often complex task of event management. There are now numerous solutions that you can use to help not only with the management of your event but also with event marketing. But it is perhaps social channels that offer the greatest opportunity to market an event and to build an audience both before and after the event.

We produced this social event management infographic as a guide for how social media can be used to help promote your event online.

The social event management infographic

Some useful social event management tools

If you are running a social event and want to use WordPress then I highly recommend you use Event Espresso – a brilliant and well supported plugin (best in class).

Using a WordPress Event Booking System like Event Expresso will save you a lot of time and effort. It integrates with email providers, offers social sharing capabilities and a whole lot more.

Facebook promotions apps – Agorapulse

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5 Best Event Management Plugins

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Gary Fox https://www.tribalcafe.co.uk <![CDATA[Social Media In Real Time – Numbers You Won’t Believe]]> https://www.tribalcafe.co.uk/?p=18956 2015-12-07T09:29:47Z 2015-12-07T09:13:55Z By TribalCafe

Take a look at the amazing live numbers of our social media activities in this amazing infographic. The staggeringly big numbers of realtime social media.

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By TribalCafe

<h3>What Would the Growth of Social Media Look Like in Real Time ?</h3>

Social media was not just a fleeting fad, it caused fundamental changes to the way the world communicates and it continues to be more popular every single day.

social media in real time

From the way we form and maintain our friendships, to the mechanism that news media is created and presented, to the marketing methods of celebrities and brands - social networks are integral to most people's daily lives.

Of course the handwritten letter and telephone has allowed us to communicate from all over the world for years, but you never really saw the average citizen sharing opinions and ideas with people from different cultures.

On social media a person in the United States and a person in Africa can give their opinion on a topic to thousands of others simply by using a hashtag. Political revolutions have been carried out on Twitter!

It's this interconnectedness and vast reach that makes social media such a game changer. When 14% of the entire world's population logged on to Facebook on August 24, 2015, it was a clear signal that something big was happening.

Coupofy's tool reveals more of these mind boggling statistics and hopefully helping people put them in to perspective, is the Social Media in Real Time counter. It takes the most up to date data from the leading social networks and presents it in a series of widgets so users can easily compare growth metrics.

Not only that, but it's all animated, so it shows you social media in real time, you can see the rise in social media activity as each second ticks by.

When the counter reaches one minute you can see that YouTube had averaged another 3 million views across the video sharing platform. 694,440 of those came from mobile devices.

Jumping over to Instagram, the photo sharing social network, it was projected to have 55,560 new image uploads in the same timeframe. There were also 60,000 comments and an impressive 2 million likes.

Not to be beaten, it was Facebook who dominated at the minute mark, more than doubling Instagram's photo uploads with 136,020. There were also 150,000 messages and 292,980 status updates.

When you're satisfied with seeing the exponential growth of social media in real time, you can also see the projected figures for much longer periods of time.

In an entire year people use Twitter to make an average of 182 billion Tweets. YouTube users are expected to generate upwards of 1,460 billion video views over a year, which would create an amount of bandwidth to make even the most robust web host come screeching to a halt.

Of course it's celebrities that make the real impact on social media. Portuguese soccer legend Cristiano Ronaldo has the most liked page on Facebook, to the tune of 108 million! If the page continues at its current rate of growth he would have another 6 million in a year's time.

Likewise it's pop queen Katy Perry that's leading the pack on Twitter, with a total of 78.4 million followers. At her current growth rate she could expect a whopping 14 million more followers in a year.

Quite what impact this is having on society is unclear. Let's just hope Katy and Cristiano don't weigh in on any political elections.

Presented by Coupofy

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Gary Fox https://www.tribalcafe.co.uk <![CDATA[The 5 Best Event Management Plugins For WordPress]]> https://www.tribalcafe.co.uk/?p=16108 2015-12-28T11:48:47Z 2015-11-20T09:14:41Z By TribalCafe

Event management plugins provide an amazing set of features that can help save time and make it easy for your customers to join in your events. More and more organisations that I work with are starting to run events: BtoB events e.g. webinars Charity fundraising events Businesses that run employee clubs Local communities for local […]

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By TribalCafe

Event management plugins provide an amazing set of features that can help save time and make it easy for your customers to join in your events.

More and more organisations that I work with are starting to run events:

  • BtoB events e.g. webinars
  • Charity fundraising events
  • Businesses that run employee clubs
  • Local communities for local events

The 5 Best Event Management Plugins Reviewed

In case you don’t want to read the whole reviews I would recommend the for beginners or those on a budget to try a Modern Tribes Event Calendar but for those that are looking to build out their events system and need more features then start with Event Espresso.

If you are a developer I would definitely go for Event Expresso: it is easier not to include things then add them in later if you get client requests for new features than totally change plugins.

Having spent some time working with clients on what they want and what works for them you an understanding of how the plugins work and the value they offer. The start point is to draw up a list of the features you want – you may not need all the bells and whistles so a free or lite version might be OK for you.

The main features that these plugins offer (to varying degrees) are:

  • Events and scheduling – e.g. all day specific times, multiple day events
  • Event Categories/Types e.g. if you run courses then you can have categories for different subjects
  • Register people – great to be able to communicate with them prior to the event
  • Payment gateways e.g. PayPal
  • Venue management – add in locations and then use them again some also have Google Maps integrated
  • Notifications – e.g. event reminders to participants
  • Coupon management – to help promote and fill your events
  • Repeat events – the ability to copy and set recurring events

1. Event Espresso

event expresso event management wordpress plugin

Event Espresso comes in two forms Lite and Pro. The lite is missing the add-ons e.g. events calendar.

Pricing

  • Free version
  • $99.95 Personal – 1 site with support and access to 3 add-ons
  • $199.95 – Business – 1 site with access to 11 add-ons
  • $549.95 – Developer – 5 sites with access to 14 add-ons

Event Espresso is the fully complete package. The add-ons provide some incredibly useful extras such as integration into Mailchimp, social integration, ticketing and even Groupon integration. Using this full set of event management features you can accept multiple sets of payments, offer discounts, coupons and manage your delegate communications easily.

Each event is setup as a post and is nicely formatted to create an appealing look. You can change the design of events to suit your current theme and if indeed you are going all out for events you might want to choose a flexible theme.

The personal licence will suite most organisations and provide the majority of the features to get you going. If however you run a lot of events and have plans to develop them further then it is worth going for the business licence. In the scheme of taking payments, promoting your event and all the other features you get you will save yourself time and be able to generate more income using this type of system.

The initial setup takes time and so use the documentation which is good and provides steps to get you through all the options. Once set-up though running the system is easy.

Try Event Espresso Now

Ease of Use: 4
Range of features: 5
Value for money: 5

2. WP Events

wp events wordpress event management plugin

Events Manager is a simple to use event management plugin with the same features as Event Expresso. The difference is mostly in the extra integrations that you might or might not need e.g. Groupon, Social and Infusionsoft. At the time of writing this, out of all the event management plugins reviewed here, Event Manager was BuddyPress and multisite enabled but Event Expresso (EE) was not, although on EE’s forums it says it is in development.

Pricing

  • Free version
  • $75.00 Pro – 1 site
  • $150 – Pro – 5 sites

One of the many benefits both Event Expresso and Event Manager provide is the use of shortcodes. The event shortcodes can help you to adapt how you display your events even further and in fact also provide ways to include on pages or blog posts.

The interface for Event Manager isn’t as smart as Event Expresso but it is easy to use. If you follow the follow the documentation it is pretty easy to get the event management system working for you. With social being so important to events it is a shame it doesn’t have this included.

Ease of Use: 3
Range of features: 4
Value for money: 4

Try WP Events

3. Events Planner

wp events planner

Pricing

  • $59 Personal – 1 site
  • $99 Advanced – 1 site
  • $299 – Developer – 5 sites

This is a good plugin but has far less features and opportunities for customisation compared to the previous two plugins. At the price of $99 dollars it seems to be expensive relative to the features. Most people will be interested in the base level of features such as Mailchimp integration and hence be forced to buy the advanced version.

Again this plugin does not offer any social integration which I think is disappointing at a time when most organisations will actively use social to promote their events.

Ease of Use: 4
Range of features: 3
Value for money: 3

Try Events Planner

4. Modern Tribe

modern tribe wp events calendar

Modern Tribes Event Calendar plugin is well thought out, has some great basic features and also provides add-on options to expand its capabilities. This is an unusual range of add-ons and quite unique compared to the others reviewed so far. Not only do they help you integrate your events socially but they also are one of the few to have a community add-on.

Pricing

With the Pro version you get to add recurring events (Daily, Weekly, Monthly, Yearly), set Additional Fields for your events (text boxes, check boxes, radio buttons or drop-down list) and event locations and organizers are stored and available via a drop-down list. You also get two additional widgets to play with that provide some customization options.

  • $65 – Community Plugin – 1 sites

This add-on allows other people to create and add their events to the calendar.

  • $30 – Facebook Plugin – 1 sites

This add-on allows you setup events on Facebook and import then into your Events Calendar

  • $65 – Woocommerce Ticket Plugin – 1 sites

This add-on allows you to sell tickets using the e-commerce functionality of Woocommerce.

  • $65 – Eventbrite Plugin – 1 sites

This add-on allows you to sell tickets using Eventbrite

The Event Calendar presents events in an easy to use manner but also enables you to list events as well. The Event Calendar gives you the basic features you would expect: set event time and date, add event location details, add organizer details – name, phone, website and email, event cost. If you want all the main add-ons the price can get expensive and so I have had to mark down the vaue for money based on this.

Ease of Use: 4
Range of features: 4
Value for money: 3

Try Events Calendar

5. Timely

timely wordpress plugin for events

Timely is a great Event Calendar and even the free version provides an astonishing good range of features for creating and promoting events on your WordPress website. What makes it great though is the social media integration.

The documentation on Timely isn’t great it is spread across lots of articles. However the plugin itself is easy to use but if you start to look into customizing it then you will need some patience. I like the fact that similar to Event Calendar by modern tribe this is socially integrated with Facebook. One of the unique features of Timely is it’s integration with iCalendar(.ics) feeds – like Google Calendar, Apple iCal, MS Outlook, etc. – you can import/export event(s) and send events from a category and/or tag.

Ease of Use: 4
Range of features: 3
Value for money: 4

Try Timely

Summary of The Event Management Plugins

Before you do anything else do consider what features you absolutely need to have vs. nice to have. Clearly if you are an ace coder then customizing a plugin will be relatively easy. However beginners beware, good support and documentation is critical as is the ability to use widgets and have access to shortcodes.

I am sure there are many other plugins but you tend to find that you get what you pay for. Let me know your experience of these plugins and / or thoughts.

For more WordPress plugins click below

More Great Plugins

For ideas on how to promote your event socially take a look at the social event management inforgraphic.

social event management infographic

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Gary Fox https://www.tribalcafe.co.uk <![CDATA[200 SEO Ranking Factors Infographics]]> https://www.tribalcafe.co.uk/?p=18893 2015-12-06T18:25:09Z 2015-10-26T21:09:46Z By TribalCafe

You have heard before that Google use SEO ranking factors in their algorithm. What you probably don't know is what they are or which ones are more important. Well today if you want to improve your ranking you need to prioritize where you put your efforts and focus on the big ones first and then […]

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By TribalCafe

You have heard before that Google use SEO ranking factors in their algorithm.

What you probably don't know is what they are or which ones are more important.

Well today if you want to improve your ranking you need to prioritize where you put your efforts and focus on the big ones first and then progressively improve all of them.

Now these SEO ranking infographics are the best guess of those that have a lot of data at their finger tips to test different hypothesis.

Not all of their 'guesses' will be agreed upon by the overall SEO community.

And let's face it each site varies and Google continues to tweak their algorithm so it is not an easy thing to get right.

The factors that determine SEO ranking are in the infographics but I have picked out a few that seem to be more important (although this can be debated).

Domain Factors

1. Domain Age: Matt Cutts in this video explains about domain age

The difference between a domain that’s six months old verses one year old is really not that big at all.

2. Keyword in Top Level Domain: Having your keyword in the domain is still a relevant contribution to search ranking.

3. Keyword As First Word in Domain: A domain with the primary target keyword at the beginning of a domain name will be favoured over than those that don't.

4. Domain registration length: A Google patent states:

Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.

5. Keyword in Subdomain Name: The keyword appearing in the sub-domain can help rankings:

6. Domain History: A site with volatile ownership (via whois) or several drops may mean that Google to reset the site’s history.

7. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally.

Page-Level Factors

1. Keyword in Title Tag: The title tag is a webpage’s second most important piece of content (besides the content of the page) and therefore sends a strong on-page SEO signal.

2. Title Tag Starts with Keyword: According to Moz, title tags that start with a keyword tend to perform better than title tags with the keyword towards the end of the tag.

3. Keyword in Description Tag: Another relevancy signal. Not especially important now, but still makes a difference.

4. Keyword Appears in H1 Tag: H1 tags are a “second title tag” that are highly relevanct to Google.

5. Keyword is Most Frequently Used Phrase in Document: Having a keyword more often than any other words acts helps determine the topic and relevancy of the site.

6. Content Length: Content with more words often means it has mn=ore breadth and depth on a subject and will be preferred to shorter articles.

7. Page Loading Speed: Google uses page loading speed as a major ranking factor.

8. Duplicate Content: Identical content on the same site can negatively impact on a search engine ranking.

9. Image Optimization: Images that have correct markup file name, alt text, title, description and caption help improve SEO ranking.

10. Recency of Content Updates: Google Caffeine update favors recently updated content, especially for time-sensitive searches.

11. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. For example: consider a search for: “cat shaving techniques”. A page optimized for the phrase “cat shaving techniques” will rank better than a page optimized for “techniques for shaving a cat”. This is a good illustration of why keyword research is really, really important.

12. Outbound Link Quality: By linking out to authority sites you signal to Google that you recognize quality and are using quality references.

13. Number of Outbound Links: Too many do follow may hurt that page’s rankings so the ratio of inbound to outbound links is important.

14. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site.

15. Quality of Internal Links Pointing to Page: Internal linking pages matters so linking from high quality pages to other pages on a domain have a stronger helps the lower page ranking.

16. Keyword in URL: Another important relevancy signal.

17. Bullets and Numbered Lists: Bullets and numbered lists break up content for readers, helping them understand information more easily.

Site-Level Factors

1. Content Provides Value: Google has stated it will potentially penalise sites that don’t offer anything useful or are thin affiliate sites.

2. Contact Us Page: Google says that they 'like' sites with an readily available contact information.

3. Domain Trust/TrustRank: This is measured by how many links away your site is from highly-trusted sites.

4. Site Updates: How often content is added to the overall site is a key factor.

5. Presence of Sitemap: A sitemap is a must because it helps search engines index your pages and improves visibility.

8. SSL Certificate: Google has confirmed that they index SSL certificates and that they use HTTPS as a ranking signal particularly for sites involved in ecommerce.

9. Terms of Service and Privacy Pages: These key pages determine that a site is a trustworthy and so Google use this as a SEO ranking factor.

10. Mobile Optimized: Google’s is increasingly looking for domains to deliver a good mobile experience so having as a minimum have a responsive site.

11. YouTube Results: There’s no doubt using YouTube videos gives a more favourable in the search rankings.

Backlink Factors

1. Linking Domain Age: Backlinks from older domains are probably better than new domains.

2. The number of Linking Root Domains: The number of domains that link is one of the most important seo ranking factors in Google’s algorithm.

3. Authority of Linking Page: The authority (PageRank) of the linking (dofollow) page is an extremely important ranking factor.

4. Authority of Linking Domain: The domain’s authority of a link is important.

5. Social Shares of Referring Page: The amount of page-level social shares for a linking page.

6. Links from Bad Neighborhoods: Links from “bad neighborhoods” may hurt your site.

7. Diversity of Link Types: It is important to have a spread of links from many domains rather than lots of links from a few domains.

7. Internal Link Anchor Text: Internal link anchor text is important.

8. Keyword in Title: Google favours pages that contain your page’s keyword in the title (“tribalcafe linking to tribalcafe”.)

9. Link from Authority Sites: A link from a site considered an “authority site” likely counts for more than a link from a small unknown site.

10. Backlink Age: According to a Google patent, older links have more ranking power than new backlinks.

11. Schema.org Microformats: Pages that support microformats rank above pages without it.

SEO Ranking Factor Infographics

These SEO ranking infographics provide more details to help you what affects search engine optimization of your website.

ranking factors for search engine results

This infographic is generated by Moz

200 seo ranking factors infographic

This infographic was produced by CoalitionTechnologies

Periodic Table of SEO ranking factors 2015
This infographic is by SearchEngineLand

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Gary Fox https://www.tribalcafe.co.uk <![CDATA[Mobile Marketing Making A Call Counts]]> https://www.tribalcafe.co.uk/?p=18872 2015-10-07T19:58:18Z 2015-10-07T19:53:49Z By TribalCafe

For years now, you’ve probably heard that mobile is going to explode, or that it is the ‘the next big thing’. Well finally we are here mobile is presenting massive opportunities to market to your target audience. To put it into perspective here are some statistics: JBH Marketing & Smart Insights put together this infographic […]

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By TribalCafe

For years now, you’ve probably heard that mobile is going to explode, or that it is the ‘the next big thing’.

Well finally we are here mobile is presenting massive opportunities to market to your target audience.

To put it into perspective here are some statistics:


50.3% of ecommerce traffic comes from mobile - source Shopify.
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60% of global mobile consumers use their mobile device as their primary or exclusive internet source.
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The average media consumption for media consumption is 7 hours of which mobile is 1.8 hours.
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76% of people report that they are more likely to read a message sooner if it is SMS.
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eMarketer expects mobile to overtake desktop for US search ad dollars this year from.
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87% of millennials always have their smartphone at their side, day and night.
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78% of Facebook users are mobile-only. February 2015 source CMO Council.
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More than 44 percent of all video views occurred on a mobile device during Q2 2015.
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Mobile’s share of global web traffic increased by 39% from 2014 to 2015..
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More Google searches take place on mobile devices than on computers in 10 countries incl: US & Japan.
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JBH Marketing & Smart Insights put together this infographic that details the state of mobile marketing in 2015.

Some of the statistics presents an amazing picture of how much mobile is changing the way we communicate, consume media and interact. The percentage of time spent on a mobile app in 2015 is 86%, and 79% of smartphone users say they use apps almost every day. Keep that in mind next time you’re trying to decide if your business needs a mobile app.

However, mobile still isn’t translating into conversions. Mobile users have very different behaviors than when using desktop.

Desktop users are more likely to buy but as Google has pointed out often the journey starts with mobile.

Other key points to note are that mobile users aren’t as engaged as desktop computers. The takeaway here is to make sure that your website is mobile responsive so that users on any device have the best user experience possible.

Now is the time to research and understand how your customers are using mobile and to develop a clear mobile strategy.

Mobile Marketing Making A Call Infographic

mobile marketing making a call

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Gary Fox https://www.tribalcafe.co.uk <![CDATA[Review Of Genesis Themes]]> https://www.tribalcafe.co.uk/?p=18740 2016-06-08T11:21:06Z 2015-09-16T15:00:13Z By TribalCafe

This review of Genesis themes provides a comprehensive overview of the highly popular range of child themes and the Genesis framework produced by Studiopress. REVIEW OF GENESIS THEMES Table of Contents What is the Genesis Framework? Why Use Genesis Framework? Deciding if the Genesis Framework Is Right For You Genesis Theme Design Genesis Functionality Genesis […]

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By TribalCafe

This review of Genesis themes provides a comprehensive overview of the highly popular range of child themes and the Genesis framework produced by Studiopress.

REVIEW OF GENESIS THEMES

Table of Contents

  1. What is the Genesis Framework?
  2. Why Use Genesis Framework?
  3. Deciding if the Genesis Framework Is Right For You
  4. Genesis Theme Design
  5. Genesis Functionality
  6. Genesis Pricing
  7. StudioPress Theme Support

#1 – What is the Genesis Framework?

The Genesis Framework is a premium theme for WordPress but is built with the ability to easily change and customize how it looks and functions.

The Genesis framework acts as a parent theme to the Genesis child themes you see on StudioPress. The aim of the Genesis framework is to provide a set of code that each child theme can use but be light and flexible.

Think of it as a sturdy frame for the picture that holds all the pieces in place and provides the backbone to your website.

What you get when you use the Genesis Framework is high quality, light weight code, that is SEO friendly, designed to load quickly and also flexible enough to customize.

#2 – Why Use Genesis Framework?

StudioPress is widely used among top online marketers like: Brian Clark (Copyblogger), Neil Patel (QuickSprout), Darren Rowse (Problogger), Chris Brogan and Jay Baer and many more influential and popular bloggers.

There are plenty of good reasons to use the Genesis framework and the Genesis themes

  • Well Coded – Genesis is exceptionally well coded using the latest in HTML5 and CSS3. The Genesis themes are also designed to be mobile devices and are responsive

genesis framework uses latest html5 and css3 image

  • SEO friendly – Google rewards sites for using clean code that includes schema markup (a way of telling search engines what pieces of content on a site are for). Genesis themes are very effective for SEO.
  • Secure – The Genesis Framework responds and adapts to changes in security and they provide regular updates to ensure your site stays uptodate.

WordPress-Plugins-compatibility

  • CompatibleGenesis themes are tested with the best WordPress plugins for compatability and so you rarely get a problem.
  • Built-In Customization Options – All the Genesis themes come with some powerful and easy to use settings that can help you tailor your design and functionality.
  • Additional functionality with Genesis Plugins

Let’s talk about integrated Genesis plugins and third party plugins you can use to easily extend site functionality and help you in the development process.

Genesis has 16 WordPress plugins that further help you to customize your website. Here are some of the most popular ones::

  • Genesis Connect for WooCommerce – this plugin allows you to add Woocommerce eCommerce and online store functionality
  • Genesis Connect for BuddyPress – this plugin allows you to add BuddyPress social network functionality to your theme
  • Genesis Responsive Slider – this plugin allows you to add the responsive slider which displays the featured posts of your choice with image, title, excerpt, and button
  • SEO Data Transporter – this plugin lets you transfer your SEO data from one theme or plugin to another
  • Simple URLs – powerful URL management system allowing you to create, manage and track outbound links from your site by using custom post types and 301 redirects.
  • and other useful plugins that allow you to customize the footer area, add a custom favicon, include social buttons…

Also some plugins provide the add-ons often needed e.g. image slider. custom menus and sidebars for social icons.

You don’t have to be a developer to modify Genesis. Even for normal users, the framework offers a range of features that can be adjusted in the settings section:

  • Six different page layouts that can be set globally and on a page-by-page basis
  • Optional breadcrumbs navigation
  • Customizable header
  • Adjustable background color and image

The framework also comes with its own set of custom widgets:

  • Featured posts
  • Featured page
  • User profile

Third Party Plugins To Make Customizing Genesis Themes Super Easy

There are two plugins that are particulary powerful, easy to use but make using Genesis a lot easy (if you have little knowledge of code).

genesis design palette pro plugin

This is a great plugin for designers and or people new to Genesis themes.

Genesis Design Palette Pro

Genesis Design Palette Pro is a premium plugin that costs $49 for a single site license.

This plugin allows you to easily change colors of headers, the navigation menu, content areas, sidebars, and footers live. In fact you can edit nearly anything – colors, fonts, images, backgrounds, margins and padding.

Design Palette Pro is ideal for beginners Try Design Palette Pro

genesis extender plugin

Genesis Extender Plugin

The Genesis Extender Plugin is another powerul plugin that costs only $39 for a single site license.

This plugin allows you to make a lot of functional changes to your site without using any code editor or messing with an FTP program.

With Genesis Extender Plugin you can:

  • Change your homepage to any of over 30 predefined layouts
  • Add custom widget areas
  • Add custom conditional tags e.g. change the menu based on a specific page
  • Add custom JS, CSS, Functions within WordPress dashboard
  • Use the CSS builder to customize your site without having to remember the CSS code – you get prompts.
  • Add custom labels to your pages and posts so you could target and easily customize functions and styling to any page you want.
  • Build custom pages with the PHP builder.
  • Add and use any of the Google fonts (over 600) to really customize site typography.

#3 – Deciding if the Genesis Framework Is Right For You

Who should use Genesis themes:

  • People who are able to learn and invest time getting to know how Genesis works (note with premium plugins this gets a lot easier) and want to use a high quality WordPress theme.
  • People who want a professional website that they know will load quickly and be SEO friendly.
  • People who have an existing website that work well and are looking to upgrade.
  • People who are already using WordPress and want to get to know more about how to use it.
  • People who are planning a new online business and need to make sure their website is of a high standard.

#4 – Genesis Theme Designs

studiopress child themes

One of the best aspects of the using Genesis is their child themes which are often reason enough to persuade people.

Another important aspect to StudioPress is that they produce nicely balanced designs that work really well on mobile devices.

You will also see in the StudioPress shop that some of the themes are designed by third party developers who actively use the Genesis framework to build their themes.

Although lacking in the WOW factor the themes are well designed, balanced and present content in an engaging manner.

#5 – Genesis Functionality

StudioPress offers a good set of functionality to start with and then you can add more in as needed using plugins.

This approach is better than a fully loaded site where you only need and use 60% of the code.

As I mentioned above there are a host of excellent plugins that help you tailor a Genesis child theme.

When using a theme framework such as Genesis, you install a theme by using the Child Theme functionality built into WordPress. This way you make the changes to your specific theme install without overriding core framework files.

Another important point is that all the Genesis themes are optimized for search engines.

Below is an example of the settings page

genesis settings page

#6 – Genesis Pricing

Pricing for themes starts at $99 for the Genesis Framework + Theme of your choice.

They also offer a Pro-Plus All-Theme package for $399.95 which gives you all themes by StudioPress (with the exception of Marketplace items created by third parties) and it includes all future theme releases by StudioPress corporate. Some discounts and promotions are also available to existing members as well for future purchases.

#7 – Support for Genesis Themes

StudioPress offer a great support through their support forum where you can ask any technical questions. The people in the community are friendly and helpful members as well as the regular supportive staff. On the negative side, no email support is available and your issues will have to be posted in the forum where others can address it.

When it comes to the use of the StudioPress theme that you have purchased there is good documentation and a detailed theme tutorial provided which makes the setup easy.

Summary of The Genesis Themes Review

Despite its popularity, StudioPress isn’t right for everyone and some users might want to look at other frameworks or choose a theme that already fits to their business goals e.g. an ecommerce theme. To help you make the right decision take time to list out what you want your website to do, what your objectives are for your site e.g. sell products, earn moeny as an affiliate…

The Genesis Themes are well designed. They allow you to easily create a customize and styled WordPress website to suit your needs.

They do not have lots of effects because they are designed to load fast and be efficient in the use of code.

They do maintain an exceptionally high standard in the industry and continue to produce new themes that fit to different niche markets. StudioPress is a very powerful and professional framework to use if you are serious about your online business.

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