Visual Marketing – The Psychology of Colors
There has been a lot of research into the psychology of colors for visual marketing, not least of all through the Institute for Color Research – now called Color Matters. Some of the interesting facts surrounding visual marketing taken from Color Matters:
- we human make subconscious judgments of the world around them within 90 seconds.
- Between 62% and 90% of that assessment is based on color alone.
- 92.6 percent said that they put most importance on visual factors when purchasing products
- Ads in color are read up to 42% more often than the same ads in black and white
- Color can improve readership by 40%, learning from 55% to 78%, and comprehension by 73%
- 92% believe color presents an image of impressive quality
- 90% feel color can assist in attracting new customers
- 90% believe customers remember presentations and documents better when color is used
- 83% believe color makes them appear more successful
- 81% think color gives them a competitive edge
- 76% believe that the use of color makes their business appear larger to clients
I guess by now you get the message – understanding the psychology of colors is important. So the next question is how to use this.
Psychology of Colors – A Quick Recap On Color Theory
Understanding the psychology of colors is important to consider so that you evoke the right emotion for your product or service. The main color you choose then needs to have complimentary colors to build the brand identity. Make sure you do some research and stand out stand out from the crowd. The way often to balance this is in choosing the secondary colors and style within your WordPress website. Here is a quick video to recap on color theory.
Color Theory Infographic from Sean Ferguson on Vimeo.
Psychology of Colors – The Infographics To Help
The psychology of colors affects what kind of customers you’ll be attracting. Colors offer an instantaneous way of conveying meaning and message in your website design. Take a look at the great infographics that show how different colours are perceived, and how you can use these to determine the colors you use in building out your WordPress website.
Psychology of Colors In Logo Design
click image to see the full infographic
Psychology of Colors and Buying Behavior
click image to see the full infographic
Psychology of Colors and Buying Behavior
click image to see the full infographic
Psychology of Colors and Culture
Another consideration to cover is how the psychology of colors changes with different cultures. The infographic below links through to an amazing interactive infographic that is well worth checking out – very impressive. As an example happiness is represented by red, white, gold and green. The key here is to think about where you are who and where your marketing to; if you are selling internationally then undderstanding the psychology of colors for cultures will be important.
click connect to the interactive infographic
Psychology of Colors
I hope this is useful but if you come across any further information that you think readers might like then please add any ccomments about the psychology of colors.
