Is your organisation understand the social media pestle, is it agile and ready for the changes that increasingly require rapid decisions, flexible resources, adaptive systems and agile leadership?
See slides on agile leadership here.
What are the trends that are driving the change
An organisation’s success is influenced by how well it deals with changes in markets, economies, customers and other factors such as technology. If businesses understand the changes they stand a better chance of adopting strategies which manipulate these factors to it’s advantage.
A successful business will not only understand what factors affect the business e.g. what is affecting trade, but will also undertand what is likely to affect it in the future. A social media pestle can help. By understanding the key factors that influence performance a business can take advantage of new situations as they evolve, adjust resources and grow. They can plan instead of react. If a company can change and respond to new situations quicker than competitors it will grow market share. Each market will have different factors that affect it. Here is a compilation of some infographics that nicely illustrate some of the factors and issues to consider and some information that is just worth thinking about.
- Mobile – technology advances have converged on the mobile and it will be the most significant change in marketing:
- Social media on the go e.g. Facebook
- Search now becomes becomes local search
- Apps – will continue to grow forecasted revenue is utilities, gaming, new models for engagement…some figures for apple
- Coupons go digital and mobile e.g. QR Codes
- A look at how mobile will change in 2011 – video
- Location based services will continue to grow and gain traction in mainstream marketing. the main players will evolve new ways to monetise the check-in. We become ‘glocal’ consumers continuing to check-in.
- Augmented reality – will grow from a small base on mobile
- Cloud computing (both public and private) spending will account for 25% of annual IT expenditure growth by 2012
- Software as a Service – continues to advance delivering lower costs of integration, variable cost models and broader commercial application
- The advance of the internet and ever faster bandwidth but it is not the same everywhere
- As media became digital it also changed the marketing channels and became more fragmented now they will become atomised.
- Our aging population which will place an ever increasing burden upon our healthcare and some of the reasons for it
- What we are now using the the social web for and it’s scale and its effect on traditional newspapers
- How we are using technology affects our behaviours e.g. how adults and teens are using mobile.
- What people are doing on the internet and how people now are searching on the internet for information, services, social interaction…so are we addicted?
- How we are buying technology much of which is based on the battle of our attention around the TV
- Some predicted ends to technologies we now know
- The change in the consumption of media and the changes in advertising
- How people have changed as a result of the recession
- The environmental cost of the internet
- Depleting our natural resources – water, fish and other resources
- Fresh water is only 1% of all water – the risk of water wars
- The effect of climate change ; car vs. human, transport efficiency ; taxes on vehicles with large emissions will increase
- CO2 emissions – greater taxes will be levied to offset CO2
- Understanding water and energy (including bottled water), the water cycle and the ecological footprint. Some economies will need to invest in desalination and bio technologies to recycle water.
- Sustainable energy – surface area required, global initiatives, windpower
- Recycling – by the numbers, lifetime disposal, mobile phones, paper
- These are areas that might not affect your business directly; however we need to care about these because of our futures:
- The recession and how it was fueled and who is now recovering
- Industries that are failing and thriving
- Governement spending as % of GDP
- The increase in unemployment in the US and around the world
- Banking crises and the issue of global debt and who owns the US debt. The implications of building debt on a credit card
- Demand – what we are buying by Country around the world
- Infra-structure in western world is crumbling
- How we are trading around the world – who is trading with who
- The growth of China as an economic powerhouse; the raw numbers, investments, reach and widening poverty gap.
- The unequal distribution of wealth
- A definition of right and left
- History of american presidents
- Does political position change with age
- UK economic and political representation
What do you think is going to affect your business the most?