What does being agile mean? Is your organisation understand the social media pestle, is it agile and ready for the changes that increasingly require rapid decisions, flexible resources, adaptive systems and agile leadership? See slides on agile leadership here. What are the trends that are driving the change An organisation’s success is influenced by how [...]
Social Media ROI – Myth or Objective Measure
Social Media ROI What is social media roi? A return on investment is a calculation that involves assessing your total investment into an activity and then the total benefit or return that you get as a result of the activity. For investment to be accurate you need to take into account resources including time spent [...]
Social Media – Long Live Social Business?
Social Media Is Changing to Social Business Social media has and is going through a great deal of hype. Is this hype justified? We are all spending so much more time on the internet that we could be viewed as being addicted to it. Social media sites have exploded in their use as can be [...]
Social Media marketing renaissance?
Social Media A Renaissance? We live in one of the most amazing times in our history. We are individuals who have diverse interests and passions yet we can work collectively sharing information, collaborating, building new resources, participating together as we have never before been able to do before. We are watching a wave of change [...]
