Infographics are one of the most popular ways of sharing information. They neatly visualise data and make it easy to summarise and digest key points. As a big fan of infographics I keep a watch out for inforgraphics that report on social media.

Measuring the Business Impact of Social Media

Source – WildFire

Several reports including this recent one “The State of Social Media Marketing“  by Awareness, Inc, point to businesses investing in deepening their engagement with customers. As well as increasing budgets many businesses are now looking to offer a broader social presence. The key takeoput here is that social media is part of a long term strategy to involving brand awareness, lead generation, customer conversion and customer service – in other words the whole customer journey.

The Small Business Social Media Cheat Sheet

Source – Flowtown

Whilst this infographic goes back to the basic it is a great demonstration of how useful it can be to simplify and summarise information. Flowtown are masters at producing stunning infographics and are a great source to explore further.

Small Business and Marketing

Source – SEO.com

What surprises me about this infographic is the low adoption rates of small business using SEO, Mobile and Social Media – all key pieces of the marketing today.

How To Use Social Media To Power Your Business

Source – Wilson Cooke

Wilson Cooke support our same ethos which is that whilst social media plays a vital and growing role in marketing it is not for the de facto way of marketing and needs to be part of a broader marketing strategy. To contrast two perspectives, the broad term of social media usually conjures up the dominance of Facebook as a platform, yet for many businesses Linkedin and the inernalisation of social tools is more important. Internally enabling a workforce to collaborate, share knowledge and rapidly innovate as a result are often the strategic focus.

Lifetime Customer Value

Source – Kissmetrics

One of the main changes over the last few years has been to recognise the importance of looking after your customers. As budgets have tightened businesses and markets shrunk, many businesses have appreciated the value of having loyal customers. Developing a community around your brand is a vital part of maintaining a strong focus on listening to and understanding your existing customers.

All You Wanted To Know About Viral Marketing

Source – Visual.ly

The reality of social media, and in particular the use of ‘viral marketing’ is that whilst many believe and attribute it to randomly discovered media, it is more often than not strategically positioned to either attract someone through search for a related keyword. Content doesn’t make something viral; people are the atalysts that drive the sharing of media across the human network.

What are the Best Times to Blog?

Source – Dan Zarrella

More of an illustration than an infographic, but Dan Zarrella is consistently deidcated to doing the research and blowing away misconceptions and myths.

The Local of Marketing

Source – Balihoo

Why social media isn’t a waste of time

Source – Schools.com

I think this just demonstrates the broad role social media plays within our lives from entertainment to telling stories to the practical help offered through sharing information.