Social Media Market Map
This complex chart, created by LUMA, illustrates the flow of money through the many companies that together form the ecosystem that is social media. For those that are detailed you will spot that Pinterest is not in the graphic.
The social media market map shows the complexity of the market. Faced with this barrage of services it is not surprising that many organisations find it baffling as to how to co-ordinate their social media efforts. With large amounts of money being invested in internet technologies there are further start-ups, further disruptive business models and opportunities – Don Hinchcliffe article. The problem though as highlighted by many is the inevitable monetization of these networks – BBC article. However, despite this cynicism surrounding Facebooks IPO, the fact remains that social is here to stay, it will evolve, it will change but it has become embedded in how we communicate and work.
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The Mobile Market
Despite many early predictions that heralded this year as being the year of the mobile (2011) I think 2012 has finally seen mobile take the throne of the second screen if not the first for many. The London 2012 Olympics saw an amazing 12 million people using tablets and smartphones to view the Olympics.
- 64% of mobile phone time is spent on apps (Nielsen 2012)
- Adults spend more media time on mobile than newspapers and magazines combined (eMarketer December 2011)
The Luma graphic shows the complexity of the mobile market which is in many ways in its infancy still. New companies are continually starting up, and the app market continues to grow as the cost of developing cross platform apps gets cheaper.
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