In a similar vein to the Digital Marketing Survey a survey by Circle Reach shows that generating sales leads, up-selling and cross-selling, remain the biggest B2B marketing priorities in the UK.
The report also found that 75% of B2B marketers recognise the need to move to a content-driven marketing approach in the next year. Content generation is integral to lead generation and lead nurturing, but it is vital for brand positioning and demonstrating expertise, visualised in this infographic by Earnest.
