Content curation is becoming more popular as sites like Quora, Scoopit, Paperli…but Pinterest (launch 2010) is one of the first sites to structure visual content (via bookmarklets) into “boards”,it encourages content exploration, curation and control. You can create collections of things and then easily share them with friends and equally follow things you enjoy.
It is perhaps in the simplicity that makes it appealing. People choose a theme and create a vision board, from Art to to Sports, it focuses on some main interests. You can get an idea of what gets the most attention on the site by seeing what is popular now.
What are the possibilities for brands
There are lots of opportunities for brands, particularly fashion, beauty and consumer brands, to develop relationships with their advocates. Generating “conversations” and build programs that recognize creativity for ideas. You can easily see that popular boards could be sponsored, images could link to e-commerce or social commerce sites.
What is interesting as well is the simple appeal it has in relation to building stories, illustrating collections, showing creativity. Apply this and you can see how it would fit to a family planning a holiday, to a birthday party, to planning an art event, cooking or dining out, to coordinating an outfit for a special occasion. Social experiences build as people shared and contribute socially. What do you thing will be the future with brands?
- Pinterest became a top ten entry into the list of top 10 US in December 2011.
- Estimated over 7.2M visitors and rapidly growing
- 122k and rising backlinks
- It is a top five referrer for several apparel retailers, according to Monetate
- Interesting examples of how brands are using it by Likeable
- 80% of its users are women according to Ignite Social
- Average time spent on the site is over 88m
How To Use Pinterest
For some more detail see this article by Stephanie Buck at Mashable – 13 tips and tricks for cutting-edge users.
A detailed infographic is detailed below.