Pinterest boards are SEO friendly, provide high levels of referral traffic and appeal to mostly woman.
I am a big fan of infographics and use Pinterest to pin infographics, in fact you can follow TribalCafe boards here – including some funny ones as well.
The first infographic is by Infographic Labs and it gives a great overview as to who uses it, Pinterest etiquette, the jargon and what it means as well as some how to tips.
The demographics of Pinterest are shown by this neat social media infographic produced by Pew Research Centre. As you might expect 71% of Pinterest users are female. But for those involved in fashion it shows that the majority of women fall into a category of women who have money to spend, with an average income over $50,000.
This great infographic by Internet Marketing Inc. Some key points taken from this are:
- Pinterest pinning is different from Country to Country
- More than 80% of pins are re-pins
- Pinterest growth is faster than Facebook and Twitter at the same point in their history
- Entertainment – Disney 58k followers
- Music – Sony Music 7.6k followers
- Fashion Lots of brands here) – example Burberry 60k followers
- Food – Paula Deen a person as opposed to pure brand – 231k followers
- Banks – Lloyds TSB (very sad 37 followers staff not keen then!)
- Market places – Etsy is a perfect marriage with Etsy and it shows with over 331k followers
If you are not sure whether your business should be on Pinterest then this Pinterest infographic produced by Intuit helps you make a logical decision about it. On the other hand even if you don’t use this for business I think it is an amazingly engaging platform and is rapidly changing in terms of the profile of users.
Pinterest users spend an average of 14.2 minutes on the site [tweet this].
This Pinterest infographic by Column Five Media shows how addictive Pinterest is becoming. If you also look at the statistics from Semiocast you can see that people are spending a lot of time on the site and create a lot of referral traffic.
This Pinterest Infographic provides some interesting ways to use Pinterest as part of your social media marketing. Many brands are currently jumping in and experimenting to see how they can benefit from Pinterest including:
If you compare this to individuals you will see that brands are not getting much traction compared to personal brands e.g. people.
This next Pinterest infographic by Pinnable Business provides 22 useful tips to optimise Pinterest for SEO and how to make best use of boards and images.
I am a big fan of Dan Zarrella who produced this next Pinterest infographic that shows in detail the what to pin e.g. keywords.
This brilliant Pinterest infographic by Curalate takes a much deeper look into the do’s and don’ts of optimising images for Pinterest.
But we don’t often hear about optimizing one of the most important pieces of content on Pinterest: the image itself. Are there certain color balances, layouts, and sizes that perform better than others? Seems like a pretty important thing to optimize on an social network that’s all about sharing visual content.
A recent article I read on Harvard Business Review also talks about reverse showrooming – when people browse online and then shop instore – take a look at the article here it shows the power of a pin for traditional bricks and mortar retail shops. This Pinterest infographic though from rich relevance shows the power of Pinterest in selling online compared to other social networks.
For more tips take a look at our own blog on how to get more followers on Pinterest.
What’s next for Pinterest?