Do you need more high quality content to drive your content marketing?
Content Marketing Strategy
Businesses are facing a number of challenges as new technology forge ahead changing how and where customers consume content.
90% of all media interactions are screen based – Source Google/Ipsos Research
Your customers will consume content across a multitude of screens and devices as they move through their day. Producing content that is both relevant and suitable to devices is critical to developing your brand.
Content marketing has changed from just being a press release or a promotional video. Low cost technology has led to a broadening of types of digital content. Organisations are now faced with deciding how to spend their budget on a variety of channels and content:
- Video – buzz/promotional/educational
- Press releases
- Pictures for inclusion in content or for product promotion
- Twitter Tweets/Facebook posts
Developing A Content Marketing Strategy
Being focused and understanding how and what content to use to target your customers is vital to ensure you get profitable results.
Developing a content marketing strategy is key part of ensuring that your marketing spend delivers to your objectives. The two most common goals for marketers is brand awareness and sales. It is therefore important for your content to gain maximum exposure and that there are clear mechanics in place for capturing leads and nurturing them.
Content Marketing Strategy Plan
We help develop a clear and focused content marketing strategy to help you build your brand online.
- adds value to your customers – helpful/informative
- reduces the friction to buy by delivering easy to access information and reducing jargon
- connects with them at a human level – content that is personal
- builds a story and framework that amplifies your brand
- a clear messaging that cuts through the clutter in your market to help you stand out
Marketing campaigns move fast so we nsure that at every stage the performance of your content is measured and adjustments made to continually optimise your results. By tracking the success of your content marketing activities we nurture and influence your prospects at each stage of the buying journey.
We will ensure that each piece of content you develop adds value to your content portfolio and works towards your overall objectives.
Our 6 step content marketing strategy
1. Content audit
We will carry out a review of your current content and deliver our recommendations on improving your content marketing.
2. Research your audience
We use a variety of methods to understand your target customers and gain relevant insights into the problems and opportunities. This includes researching audiences directly and indirectly e.g. using social media, your industry and market sectors as well as your competition.
3. Create an editorial calendar
Based on the results we will put together a realistic and achievable an editorial calendar for your content marketing. This will incorporate your target audiences, your keywords, story ideas, content formats etc.
4. Develop Content
Once your editorial calendar we will start work straight away on providing you with a regular supply of high quality content, optimised for social media and integrated with tracking systems. Our research will have uncovered the optimum places to publish to gain exposure to your target audience. Not only that but we put in place the mechanics to capture leads.
Your content marketing campaign will continually evolve as we monitor how your content is performing. We ensure that your content marketing results are visible to you at every stage.
We continually refine and improve as we get more data and feedback from your content marketing campaign. This is a continual process so that we improve your results.
Using this effective content marketing method dramatically improve the results you get from SEO and social media by using the most effective content marketing for your target audience.
Content Marketing Services
For more information about our content marketing services click on any of the below.